If you market to college students early in their lives, they may become your most devoted clients in the future. It’s a very useful investment. Take a look at Apple! College students are routinely given discounts by the company, resulting in lifelong, Mac users.
You too can have die-hard customers if your marketing is done right. However, your brand will not magically become big overnight. That is why you need to be smart on where you spend your money on marketing. Like for example, hiring a branding company will most definitely bring you the benefits and immediate ROI.
Why market to college students?
College students are a large demographic group, with the majority of them being between the ages of 18 and 24. These young folks have money to spend. They are not only age-stable, but also geographically stable for 4-5 years. That means you have plenty of time to build unique branding and marketing for this group and see what catches.
While you may already be aware of this, Gen Z is the first generation to be born in the digital age. They spend a lot of time online (particularly during quarantine), absorbing information, buying, and interacting with their neighbors. And when it comes to advertising, they’re smarter than prior generations. If you can make through to these college students, an exclusive offer will encourage them to buy at a brand more often, according to 94 percent of them. Here are some of our greatest marketing ideas for reaching out to college students.
Effective strategies to advertise to college students
1. Use trials and samples to your advantage.
We all know it. College students like freebies. I can’t tell you how many gatherings I went to in college because there was free food. What better method to entice future loyal customers than to give your goods out for free? Let them have a free subsricption or free delivery or whatever it is you are selling so they can have a taste of what it feels like to be your customers. If they like it, they will stay for a very long time.
2. Provide specific reductions
Discounts tailored to your audience are a wonderful way to engage them, much like customised advertising. Everyone likes to believe that their school is the greatest, so why not advertise that “Villanova students receive complimentary fries with every cheeseburger for a short time.”
Offer discounts if a student presents their student ID at the time of purchase if you want a simpler, more direct method to get feet in the door (or online purchases). These kinds of discounts are often advertised in coupon catalogues distributed by Student Unions or in Move-In Day packages. Everyone can benefit from free advertising!
3. Keep an eye on your social media profiles
If you’ve ever run social advertising, you know how effective they are at reaching Millennials and Zillennials. Even if you don’t have the money to invest on ad campaigns, make sure you’re using those channels when marketing to college students.
On social media, there are simple methods to engage college students.
Use user-generated material to your advantage; encourage your consumers to tag your goods in their postings so that you can simply re-post them.
Spend time liking and commenting on articles that are relevant to your account; this will help the algorithms expose your account to more prospective consumers.
Use your social media accounts to announce new goods or releases; if you’re a large, national company, consider creating a separate account for the collegiate audience you’re catering to.
Keep going for it. College students are a good investment. Most of them will stay as your long-term customers if you win their heart at this phase of their lives.